![]() Most promotional product sites offer thousands of products. Our website is just a salesperson going forever like it processes millions of orders at any moment. We have no sales team, we have no making phone calls, we have no creative decks. Our website is like the ultimate sales engine. So, that was the main importance of having our website. We need to make it really streamlined, we need to make it so that they find on our site products that they could easily upload their designs, they could mock things up, and they can do it themselves without talking to anyone. And what we’ve realized is that we need to automate the entire process. So, the old school process of talking to people on the phone is a very manual process, is a thing of the past. The first thing is they don’t want to talk to anyone. And they come with very different needs and different wants. It’s no longer the older office manager, it’s a 22 to 25-year-old. And so we realized over the course, while starting is that millennials control the Swag buying from major organizations. And there are so many players and we believe that a lot of people are doing it wrong. As I said the industry is insanely massive, it’s huge. JP: Well, there’s really like 3 main things I think that makes us special, differentiate us from everyone else in this industry. ![]() And every single big blue-chip company we just kept getting easier and easier.Į: How do you think, what is the key thing that makes special? Tell me 3 things about what you love in Swag ![]() And it felt amazing cause we knew, once we have Facebook, the sales cycle would be a lot easier. Not a massive sale but just something that we can say the Facebook is a customer of ours. It was for a little bit over a thousand dollars. And we felt like, once we had those row of logos, everybody comes to us and say when they see and the logos they just couldn’t believe that we were the best.Į: And do you remember your first sale? How did it feel like? We just kept doing it until we had about 6 blue-chip companies, like a row of logos for our homepage. And then we went to Facebook, WeWork and then we went to Bravo. We said Facebook and they assumed we had thousands of other customers, but really we just had Facebook. We got Facebook, we went to WeWork the next day when they asked us how many customers we have, who are our customers. We could go to other companies and say “we have Facebook as a customer”.Īnd that’s exactly what we did. Even if it was a hundred-dollar-order, it didn’t really matter. I mean, we just had some crazy experience and we felt like we care a Facebook as a customer. We went to their office, we hung out their lobby, we made some networks. So, our feeling was - as opposed to really trying to slope play it and try to get small startups and then build up to venture to gain Facebook, we started at Facebook. So, when you are starting, you really never have past customers, you are starting from scratch. JP: I think the biggest challenge with any real startup, especially for B2B company where you want it to get the Facebook in the world and Google in the world to really trust in us is convincing them that we are big enough company, that we are quality enough company to handle their orders. So, it took about 8 months from the time we launched to the time we actually bought the domain to really know we have something here.Į: What was your biggest challenge in the project and how did you overcome it? So, that our company now owns the domain fully. We were making sales, we thought we could raise around and we ended up raising around and ultimately buying the domain. So, it allowed us to really launch the business, without actually having to buy the domain.Īnd about 8 months after we launched, we realized that we had a real business. ![]() So, we dealt with, we worked a deal with the owner of the domain where we would exclusively license the name for a period of, for a 2-year period with the option to buy. JP: We knew how valuable the brand was in the space, so we worked the deal with the owner of the domain, cause we knew how valuable the domain would be.īut at a time we obviously didn’t have the money to just put in and buy their domain. We felt like there was a real shot to become like the go-to brand in the space.Į: When did you feel that it is worth it? So, we saw how the big industry was and how fragmented it was. So, there are tons of players making tons of money and there’s no clear winner. And then I realized that there are 50 companies in the space that make over 50 million in sales yearly. And the idea for Swag is the industry for promotional products is insanely massive. Jeremy Parker: Well, I started the business about 2 years ago, a little over 2 years ago. Ezetech: How did the idea of come into your mind?
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